Usability Week 2008: April-July, 2008
Corporate Identity and Branding
Leaving a credible first impression is most often the result of having a successfully designed Corporate Identity, or Company Brand. A compelling visual image, accompanied with a strong corporate branding strategy can imprint a positive memory response of your organization’s products and services. First impressions can be lasting impressions, and Wynnefields Creative wants to ensure yours is memorable.
Corporate Identity Portfolio
Internet Site Identity
The Cigar Wrapper:
North Texas Cigar Newsletter
A newsletter focused on providing information for Dallas Fort Worth cigar enthusiasts, thecigarWRAPPER.com, was introduced in the Winter of 2005.
An cigar tobacco leaf was stretched across a scanner glass to achieve the imagery of a cigar wrapper in the background of the non-traditional letterforms used in the Internet banner to attract a broader range of readers. The intent was to appeal not only to the classic cigar aficionado, or collector, but to attract the younger audience of new cigar enthusiasts.
Gems-n-Gold.com:
Internet Jewelry Pawn Shop
Gems-n-Gold.com was a specialty online pawn shop offering unique gemstones, diamonds and gold jewelry. The core business strategy to provide specialty gemstones of a unique nature, was the basis for the color applications for the letters of the word “GEMS”, as well as the gold highlights applied to the remaining section of the logo.
Industry research identified the following specialty stones: purple amethyst, blue sapphire, green emerald and red ruby, which were chosen as the final colors.
Corporate Logomarks
Copyright @2002 Wynnefields Creative. All rights reserved.
LET Custom Homes
Services:
Independent builder of premium, custom homes in Austin and Central Texas.
Concept:
The choice of typefaces and intersecting letterforms represent this client as a professional builder of elegant homes with attention to the finest details.
CW Kids Care
Services:
Pre-school and after school care for K-3rd grade children.
Concept:
The smiling children images snuggled safely into the oversized letterforms represent a playful, yet safe, environment for parents to leave their children.
Copyright @2002 Wynnefields Creative. All rights reserved.
Copyright @1996 Wynnefields Creative. All rights reserved.
Premiere Diamond
Services:
Independent distributor of precision components and accessories for electrical discharge machining equipment.
Concept:
This makeover of an existing logo mark incorporated the EDM logo across redesigned collateral. The Strathmore Elements series “diamonds” was selected for application across the stationary system, including business cards, letterhead and envelopes.
Preston Builders
Services:
Independent builder of premium, custom homes in the Dallas Fort Worth Metroplex.
Concept:
This client required an initial online presence with a completely designed Web site, including alterations to an existing identity. With customers and business partners familiar with the burlap style branding, logo adjustments were kept to a minimum. A classic semibold Adobe Garamond supported the premium style of the homes created by this builder.
Copyright @2005 Wynnefields Creative. All rights reserved.
Copyright @2003 Wynnefields Creative. All rights reserved.
B-Remembered Silk Flowers
Services:
Providers of attractive, affordable funeral flowers, as silk flower arrangements for use as casket sprays, on grave site headstones or grave blankets.
Concept:
This client required a complete Corporate Identity package, business collateral and marketing literature with an e-commerce site for purchasing flower arrangements. The logo symbol was created weaving a pair of roses with a soft typeface to present the appropriate mood for customers purchasing silk flowers for their loved ones.
Copyright @2002 Wynnefields Creative. All rights reserved.
Pet Exotic
Services:
Local pet shop specializing in exotic breeds of fish, lizards, snakes and other creatures.
Concept:
The rare and unusual breeds are well-represented by the rough line art and edgy typeface combination.
Home Shopping Network
Services:
Television shopping channel offering a wide range of retail merchandise.
Concept:
This proposed typographic design interlocks the “H” and “S” letterforms, reinforcing the shopping at home theme, allowing the “N” to stand alone within the image. The choice of Bodoni for the name presents the look of a refined shopping experience.
Copyright @1996 Wynnefields Creative. All rights reserved.
