Search Engine Optimization

Our Search Engine Optimization strategies are designed to:

  1. enable visitors to find your site(s) more easily;
  2. encourage them to purchase your products and/or services;
  3. establish customer trust and confidence, retaining long-term relationships; and
  4. build brand loyalty, encouraging customer referrals and extended business opportunities.

Whether selecting a less expensive “organic” search strategy, a pay-per-click plan or alternate methods of attracting customers to your site, Wynnefields Creative will define the SEO Plan to fit your needs.

The “Black Arts” of the Web Design and Development industry, Search Engine Optimization, is a specialized discipline, where words like “spider”, “crawler” and “robot” have completely different meanings than my high school science teacher defined for vocabulary quizzes. Researching and collecting keyword phrases, identifying effective page titles, writing relevant content and identifying inbound link strategies are other key elements required to elevate search engine rankings and attract site visitors.

Understanding there are differences in a Search Engine, e.g. Google™ and a Web Directory, such as Yahoo™, are often surprising, yet critical topics, necessary to effectively define and implement a successful Search Engine Optimization Strategy unique to your business. Identifying these differences is just the beginning of the myriad of specialized areas of study giving us the edge to define the right strategy for your organization.

SEO Term of the Month: Keyword Stuffing

This refers to the practice of adding an excessive number of keywords, or keyword phrases, to a Web page in an attempt to influence search engine rankings and increase the page relevance. Keyword Stuffing is considered unethical and most search engines will penalize a site for such practices if discovered.