Services

Wynnefields Creative is a full service agency offering a variety of services to solve any customer business problem. Losing customers just before click-out in a shopping cart? Not able to effectively communicate your business strategy or services to your target demographic? Not showing up on Search Engine listings? Site visitors are not able to find the information they need to make a purchasing decision? Corporate identify or logo seem a bit dated, or not quite the image you need to attract and retain customers? Not able to get to that next step after resume presentation?

If you or your business are experiencing any of these issues, continue reading. Wynnefields Creative offers a number of solutions to resolve these types of issues and more.

Web Design and Development

The process of creating an effective Web site to attract and retain customers is much more than writing a few paragraphs of compelling text and publishing a few attractive images. Although a number of design tools available on the market today would make it seem so, there are a number of key elements to creating an effective Web site.

Wynnefields Creative researches and studies these critical factors and applies them in our approach to Web design and development. Writing compelling content which attracts other site links, semantic markup attractive to search engines and intuitive navigation are just a few of these factors we apply to ensure your site attracts and retains customers, and converts frequent visitors to customers.

Internet Marketing

The online environment offers a number of creative new methods to approach marketing products and services. Previous limitations placed on direct mail and other forms of print media campaigns have been significantly reduced or all together eliminated.

Direct mail expenses were replaced by the cost of owning a single email account, as permission-email campaigns emerged to take their place. Former geographic barriers are restricted only by the number of Internet browsers with online connections.

A brand “name” alone is no longer enough to attract new customers while maintaining the current database of loyal purchasers. It has become necessary to “engage your customers”; allowing customers to help define your products and services is the new path to success. With open sharing of information on a global scale, companies are being forced to become transparent to the public and open their doors to (potential) customers in a brand new, and often disconcerting, way.

Search Engine Optimization

Search engines are frequently changing their indexing algorithms and site “crawling” strategies. SEO, or Search Engine Optimization, is a specialized field of study, often referred to as the “Black Arts” of the Web Design industry.

There are a number of Internet sites dedicated to the research of these algorithms and application of methods to improve Web sites’ relevance to search engines, increasing the likelihood of elevating search engine rankings. Wynnefields Creative stays actively involved with these groups to remain at the forefront of any shifts in SEO changes affecting site rankings.

Customer Experience Consulting

A service area new to the Web Design industry, Customer Experience Consulting focuses on usability and accessibility, and user interface redesign enhancements to improve these disciplines. Specialized areas of study may include customers with disabilities, senior citizens, children, customer s with legibility issues and user interfaces for handheld devices.

This area of study is formally defined as Human-Computer Interaction. Universities in the United States offer secondary degrees within HCI in the Information Technology and Behavioral Sciences Programs. More information is available regarding Wynnefields Creative offerings in the Customer Experience Consulting service area.

Corporate Identity

A compelling visual image is critical to establish lasting first impressions, building brand loyalty and long-term relationships with your customers. Wynnefields Creative collaborates closely with your team to develop a distinctive brand, reflecting your unique “corporate character” and business strategy. Our goal is to create a visual representation of your organization to attract and retain customers.

Business Collateral

Supplementing your corporate brand, Wynnefields Creative provides attractive promotional literature to introduce your business to potential customers. Business cards are often the first visual impression a potential customer has of your organization. If you have an existing logo or we design one for you, our business card design services are unique to your organizational model; they are custom designed according your business requirements.

Annual reports, marketing brochures, posters, calendars and packaging are additional examples of how Wynnefields Creative can help promote your corporate brand.

Personal Web Signatures™

Transcending the traditional resume, a Personal Web Signature™ presents your professional experience and educational background on a unique online portfolio. Uncomplicated navigation, rich content and attractive graphics allow prospective employers to focus directly on their areas of interest without having to sift through pages of unrelated information common in traditional resumes.

The Personal Web Signature™ lets potential employers know your progressive approach and vision will make a lasting contribution to their organization.

Typeface Design

“In the fields of Printing & Graphic Design, it is generally agreed the poet in our midst is the type designer.”
- Noel Martin

We are inundated daily by hundreds of signs, symbols and other images. At the core of this “imagery” is the system of letterforms and numeric symbols we have been taught since childhood.

Wynnefields Creative can craft a typeface of your handwriting to add a personal touch to your written communications. We can design a specialized font for your company logo, or literature. Whatever the need, the goal at Wynnefields Creative is to design a complete typeface to your exact specifications.